In the early 1970’s we began roasting coffee in a quaint, old packing plant at Noyo Harbor in Fort Bragg, California. Like a scene out of Steinbeck’s Cannery Row, we were surrounded by rugged fishermen, artisan boat builders, cranky deck hands and the salty aroma of a working harbor.
Our approach to coffee roasting was inspired by the bountiful landscape and a proud culture of craftsmanship.
The salmon catches decreased each year and the redwood trees were logged faster than they could grow, forcing the local mill to close. Many craftspeople disappeared too, leaving unemployment and a struggling community.
Thanksgiving Coffee grew up in the midst of a once vibrant, resource-rich environment. We learned about sustainability by watching the foundations of our local economy disappear. Our business model is informed by our experience; a light footprint on the planet and a heavy focus on economic justice is our response.
Every pound of coffee we roast, and every cup that’s brewed celebrates the craftsmanship of family farmers and provides stability and hope – here in Mendocino County and in communities around the world.
Mendocino County: Now
Mendocino County is one of the most beautiful areas on the planet, and we’re lucky to have our home here. These days, this area is a huge tourist destination. With magnificent headlands, prime whale watching, abalone diving, treasure hunting and more – Fort Bragg and the surrounding town have a lot to offer. Check out the Thanksgiving Coffee Instagram below to see more of what this gorgeous coastline is all about.