Back in 2000 when I became the 17th president of the Specialty Coffee Association of America, I was tasked to speak at the Annual Colombian Coffee Federations Conference being held in Colombia’s capital city: Bogata.
Not wanting a lot of fanfare when I arrived at the airport (the FARC rebels targeted Americans for kidnapping and ransom), I booked my arrival time to be midnight – when I would be certain there would be no one to meet me and welcome me to Colombia.
I picked up my luggage and proceeded to the taxi stand, walking through the marble-floored lobby. To my surprise, there stood a man with a handlebar mustache, a shoulder serape, a big smile and a donkey.
The donkey was not smiling. It was having trouble standing on slippery marble.
It was Juan Valdez, the famous Colombian coffee farmer, who had for decades been the spokesperson for The Richest Coffee in the World. He was there with the president of the Colombian Coffee Federation for a “photo op” with me.
So much for my quietly slipping into Colombia!
Thanksgiving Coffee sells two Colombian coffees here on our website:
A rich coffee with flavors of toasted nut and dark chocolate followed by a smooth lasting finish, making this a clear winner for dark roast coffee enthusiasts.
Sweet, smooth, and balanced. Mellow milk chocolate and honey notes with a lively, full body
How poor quality coffee becomes great: the time it takes
A continuation of My Laos Experience: Part II
On December 6, 2016 I got this text message from Laos,
“Hey Paul, I want to tell you about this Reward Program we started with the coffee farmers. We had an interesting development happen since I first e-mailed you. A village has split off, and is not sending any coffee to Japan, electing to only send coffee to America. Last year they cupped at 87 without picking fully red ripe cherries and without adding any compost to the soil. This year we have had them picking only red, eight compost bins were created in each farm this summer, organic fertilizer tea is being sprayed on every tree, and the micro lot will be about 14,000 pounds(54 sacks). Plus the processing area is impeccable now! And we have created a pick team so that the ten families rotate between farms ensuring they pick only soft ripe cherries and no over ripe beans. This system is so different from the traditional way that they do it in Laos where it is traditional to only pick your own farms trees. Last year, they only picked about 70% ripe . This year it will be 95%.
We spray painted the harvest baskets red so they have a constant reminder to pick ripe cherries.”
98% ripe cherries from last weeks picking.. Luscious looking and a hard days work!
“Michael(shown below) , being the coffee expert here with me, believes we could hit 89 or 90 points with this lot. The harvest is late(usually it starts in October) so we don’t have mid pick samples yet but will soon.”
This is a unique way to help pickers see the results of their picking. The paddle has 50 holes. Each hole represents 2% of the picking. Fifty random cherries are pulled from the basket and placed in the wholes. The number of green and over-ripe beans are counted and the calculation for percent of red ripe is made. For every not ripe cherry, a percent of money is lost as the flavor is corrupted by these beans. This is the best system I have seen for improving the motivation of coffee pickers in forty years.
John (pictured below right, Lao Farmer) with Michael (below left) with his compost in his hands. John has the cleanest washing tank ever. He even keeps plastic cover over it when he is not using it to keep the dust out.
The red baskets and Mr Sam Sung and his puppy. Note compost bin in background:
Note coffee trees in background. They are the dark green trees that rim the patio:
In the lower portion of this picture you can see one over-ripe cherry:
Here is Tyson Adams with a village friend who must be half his size and three times his age. I bet she cooks up some great Lao Cuisine!
Fifteen years ago I wanted to help Veterans For Peace make their peace with their Laos experience. They dropped bombs on the people of Laos and had deep feelings of guilt; they needed to do something positive for their souls.
Now in 2016, a different person from a different generation, (Lee Thorn was 65 in 2014, Tyson is 31 now) is picking up where we left off but he brings different and more pertinent skills to Laos. Both wound up working with the same Jhai Coffee cooperative and now, after fifteen years, we have reconnected with that coffee coop and look forward to being able to roast it so you can taste it.
The way coffee becomes great is with time and hard work in the fields.
There is one other aspect that is needed and that is love. If the trees provide enough income to pay for a family’s food, clothing, shelter, health care and education, then a farmer will love his trees. It is the love that the plant feels that creates the best flavors the tree knows how to produce. But it is as much the love as it is the soil, weather and variety that makes good coffee become great coffee.
My Laos Experience: Part I || My Laos Experience: Part II
How poor quality coffee becomes great: the time it takes
A continuation from My Laos Experience: Part I
Between 2004 and 2014, Tyson was in and out of my sights as he ferried back and forth between Laos and the United States. He was a very internet-savvy millennial and did a few fundraising events with Kickstarter to finance his now-evolving water well, sanitation and personal hygiene projects in his newly adopted mountain village in Laos. He was building water systems and evolving a Lao-centric life. We spent many hours talking about Laos coffee – the income source for the Lao people on the Plateau. To raise more funds, Tyson created a coffee program (this was in 2011, when he was just 24 years old).
Between 2011 and 2014, Tyson spent many hours at Thanksgiving Coffee in Fort Bragg – learning how to cup coffee and learning how to roast as well. He had this idea: he wanted to teach the Lao coffee farmers how to taste their coffee and bring it up to specialty quality. The Japanese buyers were not interested in flavor – they just wanted the volume. Tyson used his Kickstarter funds to build a coffee house in Laos, in the village he was living in. He called this coffee house The World’s First Philanthropic Coffee Roaster & Cafe. He spread the word digitally that a good cup of coffee could be had in Laos, and tourists, ex pats and the curious came to partake of a fresh-roasted and well-brewed cup of coffee… and they could meet the coffee farmers too. Customers also got to know that their purchases would go toward drilling more water wells in Laos.
By 2014, Tyson was hard at work helping the Jhai Coffee Cooperative get out from under the Japanese hold on their coffee. Having only one buyer (albeit their traditional buyer for three decades) was Tyson’s challenge. In order to get any coffee (and there was only 500 sacks), the Lao coffee co-op had to decide to short the Japanese. I had to bid up the price to make it attractive to the cooperative management.
Here is what the communication was like on February 7, 2014
On Feb 7, 2014, at 8:09 PM, Tyson Adams wrote:
Still in Thailand. Needed to get passport pages because I ran out. In two days I will be back in Laos with better Internet access. I do apologize for the lack of communication. There were some technology challenges via not having access to Internet on my phone.
Thanks for the emails as of late! Cool project in the US and very similar to ours. Only difference is that we are located at the source and our doing the work with our own farmers.
Spoke with Nick yesterday and it looks like there will be a container load of ATJ coffee available for Thanksgiving. They didn’t want to pay more than 38,000 kip so they are only taking one. You guys are offering 39,250. About $1.25 / kilo more.
We still have to discuss all this with the JCFC and of course ATJ (Japan) wants to know about other buyers (thanksgiving) but we are crossing our fingers that their expressed desire to only take one container instead of two is a positive thing for us. Plus that the JCFC and all the farmers will reserve this coffee for Thanksgiving.
At the very moment we get back we will call a meeting with the JCFC to discuss and get back to you. ATJ will be in Laos shortly to pick up their container so the sooner we figure this put the better.
TYSON ADAMS I Founder
Jhai Coffee House
The World’s First Philanthropic Coffee Roaster & Cafe Located At The Source
On Feb 8, 2014, at 12:07 PM, Paul Katzeff <firstname.lastname@example.org> wrote:
It was not my intention to out bid the Japanese by 62 cents a pound. I followed your math and used 37 cents as the export costs which I deducted from what you said was the Japanese offer. I have actually distorted the price/value proposition for future dealings. This is not good, As Jacob said, $160-$2.00 was the value I came in higher to meet what you said the farmers would sell at. It is not good to piss off buyers by raising their price after they put up 70 % for pre finance. I would settle for half a container . Do not burn bridges. The Japanese are the historical loyal buyers and their efforts need to be respected .
I had copied my correspondence to Lee Thorn who originally contacted me back in 2004 about Veterans For Peace wanting to help the Laos people, and he joined in with this e mail the following day:
Dear Tyson (hi, Vorasone, Paul and everyone),
Congratulations on a great job, Tyson! This is wonderful work you are doing. Paul. I am particularly excited to see in emails that Paul Katzeff and Thanksgiving Coffee are planning to buy the co-op’s coffee and bring it to the U.S. As you may know, Paul is a leading light among coffee people and is an extremely experienced and renown coffee man. His son visited the co-op quite a few years ago. I cc Paul here.as well as some people on the Jhai side who helped start the cooperative.
I loved working on this! I had loaded bombs that in all probability landed in those fields. Many people who live in the coffee villages have told me they used to live along the Lao/Vietnam border. I know we heavily bombed that area, too. I was pleased to find out that many of the village elders and leaders were war veterans like me. They were from both sides of the Lao conflict. I know we all shared and share the hope of the coffee fields and the sorrow of the war. For me, this work was an amends and an amazing and illuminating chance to become friends with so many people who know how true community really works. It is humbling.
And, of course, I wouldn’t have been able to do anything in Laos without the great help and comradeship of Vorasone and Ariya Dengkayaphichith as well as Bounthanh Phommasathit and her great extended family. Many people from those days have passed on, now, and I mourn their passing.
Please give my best to everyone and tell them they all are still in the hearts of Jhai Foundation (which is chaired, now, by Eli Neiburger cc-ed above), my family and myself.
Yours in Peace,
Chairman Emeritus and Senior Advisor, Jhai Foundation
That was 3 years ago (2014) and much has happened in the 1,000 days since then. The coffee house has received visitors from many countries, foundation grants have enabled Tyson and The Jhai Coffee farmers Cooperative to build a warehouse to store coffee, farmers have been given agricultural training in organic farming and compost building, children have been taught western personal and dental hygiene, and coffee was exported last year into the United States. I was encouraging but having been burned a decade before, I figured I would wait out their first export coffee and jump in in their second year… which is 2017.
So now, after thirteen years of flirting with Laos as a coffee origin, I will get a second chance to present our loyal customers with coffee from Laos.
The History of Coffee in Laos
Laos has an interesting coffee history. The French, when they Colonized Laos, planted coffee trees and began the industry which lied dormant and was destroyed during the secret war in the 70’s. Most trees died but what was left became the basis for the revival which began with the Japanese buyers in the early 90’s.
The French knew what they were doing. The Bolivan plateau is prime.
The climate and the soils are a perfect match for the great varieties the French planted 75-100 years ago. Now, with a very sophisticated coffee world, with people who are dedicated to great coffee flavor, and with a young man with on a mission to help build a new and sustainable Lao Coffee Industry that improves the lives of the people in the villages who grow the coffee, I can’t wait to taste what comes next.
This photo is of the cherries now being harvested by the JHAI Coffee Cooperative. (all ripe means the flavor will be as good as the tree can do. The key to preserving the trees effort will be in the depulping, drying and grading yet to come)
Next up, My Laos Experience: Part III
How poor quality coffee becomes great: the time it takes
Back in 2004 I received a call from Lee Thorn, the president of the San Francisco chapter of Veterans for Peace (VPAT). Lee was a Vietnam veteran who dropped bombs on Laos and destroyed the lives and villages of innocent civilians – and forty years later he was still feeling guilty for having done so.
He said that VPAT was an organization that wanted to make amends to the Laotian people, and asked if I would help him and his group do so. He explained that while on a return visit to the Highlands of Laos he had seen the farmers growing coffee. His idea was to import their coffee to the states, have Thanksgiving Coffee roast and package it in a branded package (Jhai Coffee) and then have his veterans group sell it to other VPAT chapters around the country.
That was back in 2002, almost fifteen years ago!
I was all for it if Lee could develop the sales. We began with a single container – which we imported without even tasting it for quality. The price we paid was fully 50% higher than the world market price and that extra amount went to the farmers as a bonus for selling to us instead of their long-standing Japanese buyers. Even though the farmers were happy to get the bonus, they feared losing their long-standing buyers that didn’t care about quality.
Coffee Farms in Laos
Coffee was planted in Laos by the French. They had colonized the country in the early part of the twentieth century. That part of the world was eventually known as “French Indo China” and included Vietnam and Cambodia. The French knew their coffee varieties and carefully selected the Typica variety as most suitable for the Laos climate and soil conditions.
Knowing this, I was certain that if the farmers picked fully ripe cherries and processed the pulp and seeds properly, we could get some really great coffee. We could also become the first coffee roasters in the states to offer coffee from Laos. The story would be War Veterans Giving Back to Those They Harmed.
Moving Forward with VPAT
The first container arrived and the coffee was fair. The flavor was flat, acidity was low, sugars were not developed well and it was obvious the farmers needed greater supervision in their coffee farming practices. The coffee had hints of greatness and obvious potential. But it would take training in new systems for bringing the coffee to export grade.
I decided to continue with the project although I was finding the coffee hard to sell. Lee had also over-estimated the sales potential of the other VPAT chapters. I believe this “adventure” cost Thanksgiving Coffee $50,000 in advertising, marketing, labels and brochures. By the end of that first year we had roasted the coffee into many French Roasts (irony) and had sold 50,000 Jhai Foundation Coffee Packages.
Lee hired a “Development Director” to work in Laos with the farmers to improve their agricultural practices, to harvest only red ripe cherries and to reduce imperfections to 2%. The 2003 Crop was really sweet and filled with caramel and nutty flavor tones, and I was happy!
That year my son Jonah was living in Cambodia. I asked him to make a visit to the Jhai Farmers to reinforce our commitment to the program and to the Jhai Farmers Cooperative. There he met Will Thomlinson, the VPAT Development Director that Lee had hired. Together they mapped out a plan for Thanksgiving Coffee to purchase two Containers (75,000 pounds) in the following year.
Now, with really good coffee that I knew could only get better, new and better harvesting practices, and a guarantee of sale, I and The VPAT members went into full sales and marketing mode. We sold a lot of Jhai Coffee packages. We raised a lot of money for the Laos coffee farmers. The money was given to VPAT and they transferred the money to Laos. I was more interested in the coffee side and building a new market for Laos coffee in the USA. My plan was to bring in great amounts of raw coffee as it became available over the years and to resell the coffee to other artisan roasters. It all seemed to be falling into place.
The following year, in 2005, Mr Thomlinson went rogue, selling our contracted coffee from that years crop to a Japanese company.
The project died.
The VPAT members dispersed and we at Thanksgiving Coffee got stuck holding 20,000 empty Jhai Foundation packages, 50,000 brochures, and egg on our face.
We moved on, a bit wiser and a bit poorer for the effort.
A Decade Later
Fast forward to 2014. Ten years pass and I get a call from a young man who was living in Seattle but traveling to Laos. He was so in love with the Lao people and obsessed with the fact that the children had no books in their schools. He started a program with a local coffee roaster, and called it “Coffee for Books.” One book was donated for each pound of coffee sold.
This young man wanted my advice and help to use Lao coffee beans for his project. He said he had met and made friends with coffee growers on the Bolivian Plain in Laos (The same region I had been dealing with a decade before) and was going back. Then asked if I would be his adviser, and implied that I would roast and package Lao coffee for his project, if he got the coffee exported to the USA.
I thought of the song lyric: “once burned, twice shy babe” and told him I would think about it – and get back to him before he left for Laos.
His name was Tyson Adams.
Read My Laos Experience: Part II now…
These packages of Nicaraguan coffee seem simple to understand, but the reality is decades of work behind it all.
by Paul Katzeff, Co-Founder & CEO
Coffee trees are remarkable for their ability to regenerate after severe pruning.
Severe pruning is hard on the psyche. You have taken care of your tree for 15 years and it has produced an amazing amount of enjoyment as it took you through its seasonal life cycles for 12 of those years. You are no Paul Bunyan with an anxious ax. You want to save trees, not chop them down. So you are about to break your own heart and you know it. You are, however, about to rejuvenate your tree and it will love you for your bravery. Sharp pruning shears are all that you need (and faith).
“The Cut” – May 4, 2016
On May 4th, 2016 the “cut” was made about 18” from the base of the tree; it broke my heart. That’s because I harvested 511 cherries from the tree, de-pulped them, soaked the seeds in a water-bath, dried them for a week on a window sill, and in the end had about 12 ounces of green beans. We invited the mayor of Fort Bragg, chefs, a winery owner, and our staff to a once in a lifetime “cupping.” We put the roasted beans on the cupping table with coffees from Central America and were pleasantly surprised when they received the highest praise for flavors we described as bright with hints of lemon, peanut butter, and dark chocolate.
27 Days Later – June 1, 2016
Note the small fresh leaves close to the trunk. This tree has plenty of root spore and therefore it is overpowered. It has stored its regenerative powers and now those roots have much less plant structure to support. It will put on a vigorous growth spurt over the next 6 months. Notice a new trunk beginning about 8” up the main trunk. We will watch it and hopefully 2 or 3 others will emerge from the lower trunk, proving the structure for the new tree.
48 Days After “The Cut” – June 21, 2016
The tree is beginning to fill in its remaining architecture with bright new leaves and a second trunk has emerged at about 10” from the base. We are on our way. There is nowhere to go but up and out.
Stay tuned for photos of its progress over the next 6 months.
In a world getting short on water, coffee lovers should begin to get their palates ready to recognize “Dry Processed” or “Naturals” when they buy coffee.
Naturals are processed from cherry to green bean without the customary water de-pulping and subsequent water bath. In the dry process, coffee cherries are dried with their skins and pulp intact.
The cherries are placed in the sun on concrete patios or raised drying beds. The skins tighten as they dry and the pulp juices move inward into the two seed in the cherry’s interior. When the mass is totally dry and crisp, and hard as a rock, they are milled like rice, cleaned and sorted and sacked.
This process produces quite a different flavor profile from wet processed “washed coffee.” The coffees take on the hints of the fruit and at their best, notes of blueberry and strawberry prevail. There is a jammy sensitivity to the brew, lots of body and fruit aromas.
Of course, these great flavors disappear in the darker roasts. We roast naturals, both light and medium, depending on the initial intensity of the fruit flavors.
This month we are featuring two “naturals.” One is from Ethiopia and received a 91 rating from Coffee Review. The other is from one of our favorite coffee farmers in Nicaragua, Byron Corrales, and received a 94 rating.
Byron began experimenting with naturals about 6 years ago. He was the first to master the art in Nicaragua and his naturals are a tad more balanced and a bit less fruity than the Ethiopians, but the jam is there as are the sweet berry flavors.
One of my favorite blending concepts is to blend naturals with washed coffees. In fact, Paul’s Blend is just that.
– Paul Katzeff
Back in 1978 (that’s thirty eight years ago) I was just beginning to learn about coffee. I spent the first six years getting comfortable with the fire and heat it took to convert it from a tasteless seed into a toasted reddish brown carrier of comforting flavor.
Then I turned my focus to understanding the botany and chemistry of this magical “bean.” One of the first things I wanted to know was what made my coffee so much better then every canned coffee on the shelf.
Back then, a one pound can of Folgers or Martinson’s cost one dollar. My coffee, packed in a clear bag, closed with a twist tie at the top, was $3.50 per pound. I wondered, how could those big coffee companies turn out coffee at such a low price?
Back then there was not a lot of intellectual conversation about coffee in print or on the web. (There was no web, the closest thing to it was The Encyclopedia Britannica.) Coffee was an unsophisticated cup of Joe and not much more. There were no “to go” cups. You didn’t see people walking in the streets, or driving cars with cups of coffee in there hand. Cars didn’t have cup holders yet. Cane sugar found its greatest use in coffee and there was no such thing as corn syrup in packaged foods. It was a simpler time, a time before craft beer, and when people smoked in restaurants.
My investigation led me to Robusta coffee vs. Arabica Coffee.
Back then Every coffee company said their coffee was “Mountain Grown,” an indication that it was High Quality with “Deep, Rich” flavor. But it was pretty much a lie. The canned coffee was basically the lowest grades of coffee they could put into the mouths of unsuspecting and gullible American consumers. The truth was that the major portion of the canned coffee blends was coffee from a variety called Robusta, and Robusta was really cheap coffee with a rough, leathery flavor with wood notes and an ashy dry finish. But it had a heavy body and packed a punch that my coffee did not come close to.
So what was going on here? I was roasting Arabicas, and they were blending in Robustas with their Arabica’s to lower their cost. Robusta was all about volume and price. Arabica was all about flavor. The difference between Specialty Coffee and the 300 year history of coffee leading up to 1978 was the focus on Arabica varieties and the disdain for the Robusta variety.
The botany of these two varieties was very different. Although a raw coffee bean is known to have over 1600 chemical compounds, we tend to define coffee by its caffeine content. (Did you know coffee is 20% coffee oil by weight?) I learned that Robusta varieties have 2.5 -3 times the caffeine as Arabica varieties. I learned that caffeine is a waste product of photosynthesis and is stored in the plant only because the plant, unlike the animal kingdom, can not get rid of its waste. So there it is. And being water soluble, it is not destroyed by the high heat of roasting, and comes out into the cup when coffee is brewed.
So why do these two varieties produce such different levels of Caffeine?
To get to the answer you need to know that the two varieties do best in different environments. The Robusta variety likes the lowlands where the sun is hot, the air is heavy and moist, and the ground is rich in alluvial soils. The Arabica variety loves the cool dryer climates of the high country between 3,000-6,000 ft above sea level. Here the soils are young, with a very thin layer of topsoil, the ground is cool and the forest shade trees are essential for the light sensitive leaves of the Arabica tree.
Photosynthesis is the process by which the plant takes in sunlight (energy) and along with the soils nutrients and water, converts these assets into food. In this case, into coffee berries which contain two seeds and a whole lot of sweet juicy pulp that surrounds them. The seeds are the way the plants reproduces itself, and in the two different environments that these varieties call home, the seeds wind up with different amounts of Carbohydrates (food) and Caffeine (waste). Why?
Germination risk is the reason. The tree evolved to maximize its chances for survival.
When a coffee tree drops its berries at the end of a growing season, it wants the seeds to have a high success rate, meaning it wants its seeds to germinate. In the case of the Arabica variety, high up the mountainside, the conditions for germination and young seedling survival are slim. The soil is dry and cool , and the rainy season is six months after the seeds are ripe and fall from the tree to the ground. The tree knows that it might be a while for the conditions to become perfect. So it prepares the seed by being very efficient with its photosynthesis.
It produces more food and less waste for each seed. High carbs for the long wait and for energy for sprouting under difficult conditions. The Robusta tree does not waste its energy on producing a lot of carbs for the seed’s germination energy because it knows that the soil is warm and moist, and that the nutrients are there in the soil to feed the plant in its sprouting stage. Why waste energy on producing long chain, complex carbohydrates? So the energy goes into the production of Caffeine.
I like to think of the Robusta as a Buick that will operate without being highly tuned and the Arabica tree as a Ferrari that will not run unless it is highly tuned.
Hardy Robusta – Fragile Arabica. Arabicas taste better because they have the need to put food in the seed. That food is a complex starch that under high heat, breaks down into simple sugars which caramelize and produce the flavor of coffee. Robusta has starch to convert to sugar in the roasting process and thus, it is less sweet. Now, caffeine being one of nature’s most bitter substances, adds a distinguishing bitterness to coffee- and 3 times more in Robusta. Arabica coffees have less caffeine, and more carbohydrates so it is sweeter and less bitter. The major negative in Robusta, Caffeine, becomes a positive when you forget the flavor and use it for the speedy pick-up that its caffeine gives the drinker.
In 1978 Thanksgiving Coffee Company introduced Pony Express, “The Jackhammer of Coffee,” the start your day with a “Blastoff” drink.
It is natures natural five-hour power shot. It will make your heart race, it will keep you on your toes, and if you want to stay awake, you will stay awake!
Today, Robusta coffees are quite a bit more flavorful, mostly because the way coffee has evolved over the past 35 years. Flavor counts for value, and value means higher price. When I first created Pony Express, the flavor was metallic with a petroleum aftertaste. It was rough and not to satisfying. Today, our Robusta comes from places like Cambodia, Thailand, and the Philippines. It is clean and has a flavor that will take you back to a time when coffee was “Just a cup of Joe”, but this time, you might just develop a taste for it and never look back.
– Paul Katzeff
DARK ROAST • HIGH CAFFEINE
Smithsonian Migratory Bird Center (SMBC) certification is another step we are taking at Thanksgiving Coffee to verify that the coffees we purchase and co-brand with them are truly coming from farmers who support and maintain “Bird Friendly” habitat on their farms .
The SMBC certification is “the undisputed “Gold Standard” when assessing forest habitat for the quality of its ability to support not just birds, but all the species that live and make their home in a particular indigenous forest . The standards that the Smithsonian scientists have set are based on rigorous research into the nature of the forest itself, its remaining over-story size and density, its type of remaining trees, the numbers of levels of “over-story” and how our coffee agriculture has been integrated into the original Habitat.
At the heart of the certification is the absolute of no use of oil based Fertilizers, pesticides or herbicides. The coffee farm must first be Certified Organic before it can begin the SMBC certification assessment process.
Thanksgiving Coffee is a certified organic Roastery. We follow strict rules set by USDA . About 85 % of our coffees we purchase are Certified organic, but as of this writing only our coffees from Guatemala (Guaya’b Cooperative) and from Nicaragua (Byron Corrales’ Family Farm) are SMBC Certified. These coffees represent only 15% of our Roastings at this time.
After meeting with SMBC scientists in May of this year in Washington DC (Their offices are located at the National Zoo) we set up a plan to have each cooperative we buy from in Nicaragua, Mexico, Costa Rica, Bolivia, Peru, Uganda, and Rwanda, assessed for the “Bird Friendly” certification. Where farms are organic but lack the shade standards needed for the SMBC certification, we will work with the cooperative’s Board leadership to put forest restoration practices in place to enable certification. One by one these farm habitats will be certified.
Our goal is to have 85 % of our coffees SMBC Certified by 2020.
With collaboration and help from The Smithsonian Outreach program for coffee farms we hope to bring a wide range of coffee farms into this Gold Standard certification. Our relationship with the leadership of the SMBC is a close one. We see this as strong support for The American Birding Association Songbird Coffee we sell under a licensing agreement we have had since 1996. Their members, who focus on their love of and protection of migratory songbirds, depend upon the science of the SMBC for their assurance that the money they spend on coffee is being spent in the name of protecting them, and we at Thanksgiving Coffee mean to assure our Songbird followers that the highest level of awareness goes into the coffee they drink each morning, and that the birds out there are able to feed their young, build their homes and fatten up enough to make their amazing migrations each year.
Paul KatzeffCo-Founder & CEO
Try Song Bird Coffee
These coffees benefit the American Birding Association, which works to inspire people to enjoy and protect wild birds through publications, conferences, workshops, tours, partnerships, & networks.
Shop Song Bird Coffee
This restaurant, located on the western edge of the Anderson Valley on Highway 128, about 25 miles from the Pacific Coast, serves the finest pizza west of the Mississippi River. I come from the Bronx where “Italian” means “old world”, authentic and spare. Dough, tomato sauce and mozzarella cheese, combined to make a savory blend, greater than the sum of its parts. I dropped in with Joan a couple of Sunday’s ago on a wine tasting trip, something we rarely do, being surrounded by great wineries, you seem to take them for granted.
Lunch was pizza and a draft, a North Coast Pale Ale from Fort Bragg’s North Coast Brewery. We sat at the bar, on high stools and watched the preparation of our pizza. The stone oven registered 900 degrees. Black Valley oak embers glowed in the oven. Sweet basil tickled my nose. The dough was spread, tossed just a bit and laid out on a wood panel board, covered with a right amount of tomato sauce, blobs of fresh buffalo mozzarella and slid into the oven. About four minutes later it was in front of us, bubbled up crust with carbony tipped edges just made me think of those days back in the Bronx in the 50s when the only pizza you could get was called a “pie” or a “beitz” and it came whole, not by the slice. It was “old country” just like the one we finished off at Stone & Ember.
A perfect Ten!
– Paul Katzeff
Co-Founder & CEO
Find out more about Stone and Embers online at: