Winner! 2019 Good Food Awards

Thanksgiving Coffee’s Upsetter Espresso has been named a Winner of the 2019 Good Food Awards!

Each January, the Good Food Foundation organizes a three-day weekend to meet, celebrate, taste and buy from the nearly 200 Good Food Winners. The awarded products top the charts in a blind tasting and meet the environmental and social responsibility standards of the Good Food Awards. Each year, over 2,000 entries from all 50 states are submitted.

The Judging

The coffees are judged and coded to be double-blind, so neither the volunteers nor the judges have any indication of what coffees are presented. Judges are broken up into groups, each team tasting up to 8 different flights of coffee. After the first round – which this year featured over 170 submissions – only 50 coffees move on. These represent the 10 highest scoring coffees from each region of the US: East, West, North, South, and Central. The finalists are evaluated again and the top two in each region become Good Food Awards winners.

The Winning Coffee

The Upsetter is a one-of-a-kind blend of coffees from around the world. This unique espresso is smooth and balanced, with complexities not found in single origin brews. Our Roastmaster, Jacob Long, spent a year developing this exciting advancement in espresso coffees, searching for just the right mix of varietals to roast to perfection.

Awarded coffees are usually single origins from Ethiopia. The quality and flavors of that region are legendary, and the fact that a blend has been judged their equal is no small feat. This award distinguishes the smooth complexity and rich flavor present in this coffee.

Authenticity with Distinction

To win a double blind tasting over 170 other distinguished coffee roasters is truly an honor. We thank the Good Food Foundation for recognizing the importance of authenticity and quality in the food we eat. When you love the work you do, and care deeply about the process from start to finish, it shines through to the finished product. At least, that’s been our experience here at Thanksgiving Coffee Company for over 45 years.

Thanks to you, our customers, for knowing that a great cup of coffee comes from the heart, just as much as it comes from the coffee beans. Not Just A Cup, But A Just Cup

Good Food Award Finalist

For a long time, certifications for responsible practices and awards for superior taste have remained distinct – one honors social and environmental responsibility, while the other celebrates craftsmanship and flavor. The Good Food Awards recognizes that truly good food – the kind that brings people together and builds strong, healthy communities – contains all of these ingredients.

This year, Thanksgiving Coffee couldn’t be prouder to have been nominated alongside so many outstanding roasters with our one-of-a-kind light roast espresso: The Upsetter.

The winners of the Good Food Award for coffee will be distinguished by exemplary flavor – sweet, clean, well developed body, balanced acidity and phenomenal aromatics. To qualify for entry, roasters and coffee farmers must emphasize fairness and transparency from seed to cup. Acknowledging the difficulties of verifying farm-level sustainability efforts across continents, the Good Food Foundation again turns to third-party certification bodies for assistance in identifying beans eligible for consideration.

In order to be eligible for a Good Food Award, coffee entries must meet the following standards:

  • Roasted in the USA or US territories.
  • Beans must be certified through one or more of the following programs: NOP Organic, Fair Trade (FTUSA/Fairtrade International), SMBC Shade, Rainforest Alliance, C.A.F.E Practices, 4C/CAS – Global Coffee Platform, Demeter Biodynamic
  • To support the work of coffee growers, farmers and roasters around the world, roasters submitting more than one entry must be from different countries.

Members of staff, including our Roastmaster Jacob Long and CEO Paul Katzeff, will be attending the Good Food Awards event this weekend in San Francisco. Stop on by the Marketplace on Sunday to sample all of the amazing foods from producers across the country at Fort Mason in San Francisco. We hope to see you there.

Best for the World: Thanksgiving Coffee

For the third year in a row, Thanksgiving Coffee Company is proud to be named one of B Lab’s Best for the World companies. This distinction is in honor of our ongoing commitment to give back to the communities around us, through our partnerships with international conservation groups, as well as local nonprofits.

Best for the World
Photo from Dusty Study

What is a “Best for the World” B Corporation?

B Corporations are at the front of a global movement, encouraging people everywhere to use business as a force for good. Over two thousand for-profit companies are making a difference in communities all over the world by giving back and becoming more transparent. In order to achieve a B Corp certification, companies must meet rigorous standards of social and environmental performance, accountability, and transparency.

Every year, B Lab highlights the Certified B Corporations with scores in the top 10% of the entire global community. These are separated out into four different categories: Environment, Community, Workers and Customers. Thanksgiving Coffee Company was in the top 10% of the Community category, and proudly carries the title Best for the World for the third year in a row!

Thanksgiving Coffee Gives Back

Have you taken a look at our Cause Coffee program? We’ve partnered with a wide range of amazing organizations, locally and internationally. 

Mendo Woodlands

Thanksgiving Coffee Company 
Not Just a Cup, But A Just Cup 
Certified B Corporation 

Christmas Coffee

Sweet and fruity, with a suggestion of dark chocolate and roasted chestnuts.

With only four weeks left until the holiday weekend begins, we’re excited to launch our beloved Christmas Coffee. In a one pound bag, this is the ideal coffee to share with loved ones, whether it’s waiting in stockings, or served up over Christmas breakfast.

Christmas Coffee

The holiday season is a time of reflection, family, food and faith. Whatever your faith, whatever your beliefs, we can all agree that a good cup of coffee can be a great addition to a meal or gathering.

The coffee in this bag has been created to enhance your holiday experience at the dinner table, sitting around the fireplace, or binge-watching that great new show. Enjoy the taste, and know that you are helping farmers around the world who grow this delicious coffee.

Not Just A Cup, But A Just Cup


Your Favorite Coffees of 2016

We drank a LOT of coffee this year. American adults drink an average of 382 million cups of coffee every day – multiply that by the 365 days of 2016, and we have a pretty caffeinated nation. As for the year 2016, there were a couple coffees that you (our customers) especially enjoyed this past year… let’s take a look at the top five!

Top Selling (Favorite!) Coffees of 2016

SongBird French Roast

Full-bodied, smoky, and intense.

Below: A shade-grown coffee farm in Guatemala, where some of the coffee beans from this blend were grown.

French Roast Coffee Origin

Holiday Gift Giving Made Easy!

Share your love of Thanksgiving Coffee – get 10% off all of our coffees for the Holidays! Gift shopping made easy:

  • Take advantage of special holiday prices for our gift bags
  • Choose an option from our gift guide below
  • Ship to multiple people within a single order



Figured out who needs what? Now let’s get them sent off…

Green Festival in San Francisco!

The Green Festival is one of our favorite events of the calendar year, for a variety of reasons. There are great exhibitors and inspiring speakers – and the conversations we have at this event are always worthwhile. We will once again be attending and exhibiting at San Francisco’s Green Festival – this year as the exclusive coffee provider of the festival!

Thanksgiving Coffee at Green Festival

What is the Green Festival?

Green Festival has been a mainstay in the green community for almost fifteen years, and holds the title as both the largest and longest-running green living event. Over the course of a weekend, the green community comes together to discuss, to brainstorm and to be a part of something bigger. Brands, personalities and up-and-comers in every industry take part.

San Francisco Green Festival

How is Thanksgiving Coffee ‘Green’?

From the start, Thanksgiving Coffee Company has always been focused on green living. We strive to make sure that from origin to your mug, our coffee is doing its part to save the earth and care for those living in it. This shows itself in a myriad of ways:

Pictured Below: a shade grown coffee farm in Nicaragua

Nicaragua Coffee Farm

Meet the Thanksgiving Coffee Team at the Conference

We can’t wait to serve our coffee to the movers and shakers at the Green Festival! We’ll be situated in the food court, for easy access to caffeine during the conference. We would love to meet you all, so please stop by.

Come discuss green living with us, and order your eco-conscious holiday gifts for your friends and family! We will ship when the time comes. Solve your gift giving this year with our Roaster of the Year winning coffees.

Thanksgiving Coffee at Green Fest

We’ll also be giving away three coffee trees at the event, so be sure to stop by to enter your name in the drawing.

Don’t have a ticket just yet? Don’t worry, we have extras. Contact us to put your name down for a free ticket, courtesy of Thanksgiving Coffee Company.

See you at Green Festival!

Roaster of the Year: Thanksgiving Coffee Company

We are beyond excited to announce that we have been chosen as the 2017 Macro Roaster of the Year! This prestigious award is chosen through a vigorous process by Roast Magazine, and we are so honored to have been selected.

Pictured Below: The Thanksgiving Coffee team outside our Fort Bragg headquarters

Thanksgiving Coffee, Roaster of the Year

Roaster of the Year Selection Process

The selection process at Roast Magazine is truly impressive. In order to apply, the team at Thanksgiving Coffee compiled a 30 page booklet, outlining some of the most fascinating aspects of our company:

Pictured Below: CEO Paul Katzeff at the original headquarters in Noyo Harbor

Mendocino County Coffee

Choosing the Coffee: Blind Tasting

Being Roaster of the Year is not just about what we’ve done or where we came from… it’s about the coffee. After choosing the finalists from the information submitted to them from coffee roasters around the globe, Roast Magazine does a blind taste test.

Pictured Below: Roastmaster Jacob Long in the Roastery

Roaster of the Year

For this test, they asked each finalist to submit three roasts, and our roastmaster Jacob Long made the decision:

“This is an international competition, we were competing against the best artisan roasters from around the world. With so many great coffees to select from, I chose to present the judges with a few of our freshest coffees with amazing flavor profiles, vibrant and rich Kenyan Peaberry, floral Ethiopian Gedeb, and the beloved fruity-chocolatey Paul’s Blend.”

These coffees were sent to two separate cupping labs for the blind tasting. The judges at these labs scored all of the coffees presented by the finalists, and then combined those with the scores from the written submissions. The top rated coffee company is then selected as Roaster of the Year.

Each of these award-winning roasts is available through our Thanksgiving Coffee online store!

Roaster of the Year winners

2017 Macro Roaster of the Year

The Roaster of the Year announcement was made at the Let’s Talk Coffee conference in Puerto Vallarta, where our Vice President Jonah Katzeff accepted the honor. During this event, Jonah also had the opportunity to meet with the great people of Sustainable Harvest, the Specialty Coffee Association of America and so many more movers and shakers in the coffee industry.

Pictured Below: Vice President Jonah Katzeff accepting the award at Let’s Talk Coffee

Jonah Katzeff, Let's Talk Coffee

We want to say THANK YOU to our fans, our friends and family, and everyone who has supported us over the 44 years of coffee roasting. This is such a huge honor, and we can’t wait to share even more of our coffees with the world over the next year!

Recommitted to Gorilla Fund Coffee!

Announcing the Expansion of the Dian Fossey Gorilla Fund International Partnership.

Lone silverback Mizero

Lone silverback Mizero

Thanksgiving Coffee Company has just renewed our commitment to help protect the last remaining 880 mountain gorillas, support the people of Rwanda, as well as offer a great coffee.

For more than 10 years Thanksgiving Coffee Co. has supported the Dian Fossey Gorilla Fund by raising over $58,000 for their gorilla conservation work, and now, we have just pledged to continue this support with a new contract dedicated to this inspiring partnership.

In 2004, Thanksgiving Coffee began to work with the Dukunde Kawa Coffee Cooperative in Rwanda, and the Fossey Fund, as a way to help strengthen community development in a post genocide country.

Together with the Fossey Fund, we offered support to the Rwandan farmers as they developed sustainable alternatives to logging and poaching, which are two of the largest threats facing mountain gorillas today.

151118_NtambarasgroupThe Fossey Fund has almost 50 years of gorilla protection and conservation history in Rwanda. They are committed to promoting continued research on the gorillas and their threatened ecosystems and to providing education about their relevance to the world. We are honored to work with them and greatly look forward to this continued work. Learn more

“The Fossey Fund believes in protecting gorillas and their habitat by creating better choices for people and supporting the development of a sustainable economy in Rwanda.” Tara Stoinski, Ph.D.-Fossey Fund President/CEO and Chief Scientific Officer


A sustainable economy is essential to the success of this program.  We want the next generation to thrive. It has only been 21 years since the fabric of the Rwandan society was torn apart by civil war. The destruction of infrastructure and the severe depopulation of the country crippled the economy. One way that we have been able to offer help to the people of Rwanda is with our ongoing support of the Dukunde Kawa Cooperative.
This Cooperative was formed in 2003 with help from the Rwandan government and the USAID-funded PEARL Project (Partnership to Enhance Agriculture in Rwanda through Linkages). Since then, Thanksgiving Coffee has worked with Dukunde Kawa on a variety of social, economic, and environmental projects aimed at improving the quality of the farmers’ coffee and strengthening the Cooperative, and the benefits it offers to its members. Thanksgiving gives a $.20 per pound Fair Trade premium directly to the Coop for development of community benefit projects, with no strings attached. Read more here

The Dukunde Kawa Cooperative is where the Gorilla Fund Coffee comes from, and they produce one of the most elegant coffees in the world. The cooperatives coffee has won the Rwanda Cup of Excellence 6 years running.) This community of farmers, collectively known as Musasa, has an average of 1 acre each. Their average yield per farm is 500 pounds of coffee, and the average family size per farm is 9 people. Each one of these two thousand small farms produces coffee, and that coffee is the economic lifeblood for their community.


With the purchase of this coffee from The Coop, Thanksgiving is able to help the farmers feed their families, offer shelter from harsh elements, and give them a livelihood that grows year after year. With every package of Gorilla Fund Coffee that is purchased online, Thanksgiving Coffee donates to the Dian Fossey Gorilla Fund International to help their vital work. If you would like to help the mountain gorillas, help the people of Rwanda, and drink delicious coffee, you can, right here.


Our 1st #BeeBold Mendocino Advisory Committee Meeting


A wonderful way to begin a bee friendly county!

On Tuesday February 2nd, 2016 Thanksgiving Coffee Company hosted the first Bee Bold Mendocino Advisory Committee meeting.

The goal is to make Mendocino the first “Bee Friendly” County in California.

The meeting  began with introductions all around.

Top row left to right – Paul Katzeff – CEO and Co-Founder of Thanksgiving Coffee Company, Tanya Wyldflower – Coastal Bee Keeper, Lavender Cinnamon – Community Development for Thanksgiving Coffee Company, Joan Katzeff – President and Co-Founder of Thanksgiving Coffee Company, Elmer Whaley – Community Environmental Activist, Betty Lou Whaley – Coastal Bee Keeper, Erin Arnsteen – Pollinator Friendly Gardening, Parducci Vineyards, Jess Arnsteen – Manager of Edible Ecosystem for Parducci Vineyards.

Bottom row from left to right, Tim Ward- Farmer and Director of Fundraising and Programming at the Grange Farm School, Sakina Bush – Mendocino Farmers Market Manager, Miles Gordon – Mendocino Food Policy Council, CA Food Policy Council, David Martinez – Winnemen Wintu Community Activist, Anna Marie Stenberg – Mendocino Community Activist, Cornelia Reynolds – Noyo Food Forest Executive Director,

(Not Pictured: Kate Frey – Sustainable Gardens, Co – Author of “Bee Friendly Gardens”, John Schaeffer – President and Founder Real Goods, and Michael Thiele – Gaia Bees.

After our introductions, which included a delicious local honey tasting,  3 main areas of focus were identified.

  1. Policy on pesticide use in Mendocino County. Address the use of Round Up and neonics.
  2. Education/Public Awareness of the plight of bees in Mendocino County.
  3. Planting and providing forage for pollinators and bees in Mendocino County.

At our next meeting we will be defining what we want to accomplish, how to do it, and the desired outcome.

John Schaffer from Real Goods will host the next Bee Bold Advisory Committee Meeting in March.

We are extremely grateful to everyone who came and is willing to work towards a better future for the bees in Mendocino County!

Bee Bold Mendo“Evolution isn’t random.  We all work together.  The act of working together IS the evolution. Cooperation between us accelerates  development of each species.  The way we hold and support ourselves and each other advances our shared evolution”                               The Song of Increase

For current news and developments of Bee Bold in Mendocino visit . 

If you want to participate please call Lavender Cinnamon 707 964-0118 ext. 250 or email me at


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