MEDIUM ROAST • Fair Trade
By Mischa Hedges, Director of Communications
At Thanksgiving Coffee Company, we’re always talking about how to connect our coffee community. We strive to create a space for dialogue between coffee drinkers and coffee farmers – space that allows for gratitude, appreciation and knowledge about coffee to be shared. With social media and increased global connectivity, it’s becoming much easier than it used to be to do that. For instance, check out this new feature on our website:
Traveling to your coffee’s country of origin and meeting your coffee farmer in person is the richest way to connect, but that’s not an option for most people. We’re hoping this new feature on our website will enable you to deepen your relationship with your coffee.
Some of the farmers and cooperatives we partner with are Facebook users, and can respond directly to your messages! In other cases, we’ll gather and send your messages to the farmers and cooperatives we work with so they can see your appreciation.
Let us know what you think of this new feature…
A majority of the 1,810 family farmers of the Dukunde Kawa Cooperative have never driven a car. They mostly live without electricity and consume food that is grown within 100 miles. They farm small plots of land without the use of tractors or other motorized machinery. While these farmers bear little responsibility for the causes of climate change, they are among those who will be most impacted by its consequences.
In January, Thanksgiving Coffee Company partnered with the non-profit organization Bikes to Rwanda to raise funds to help bring hundreds of “coffee bikes” to the cooperative that produces our Rwandan coffee. With overwhelming support from our customers, both here in Mendocino and across the country, we raised over $2,500 to construct a bike shop for the Dukunde Kawa Cooperative in less than two weeks! A sincere thank you to all who supported this project.
“A journey to Africa has been a far away dream; seeing the mountain gorillas quite unimaginable. Both opportunities presented themselves and moved me profoundly. Using coffee from Rwanda to raise funds for mountain gorilla preservation and to improve the quality of life for the people of Rwanda has become my highest priority.”
Joan Katzeff first visited Rwanda in 2003 as a guest of the United States Aid for International Development (USAID). There, along with a handful of coffee industry partners, Thanksgiving Coffee Company began a close partnership with the emerging Rwandan cooperative movement and the revival of Rwanda’s coffee industry. During that visit, Joan met with the Rwandan office of the Dian Fossey Gorilla Fund International (DFGI) and forged a close connection with this remarkable organization that works to protect the last remaining mountain gorillas.
“The cooperative is important for us because I have three children in secondary school—they are orphans from the genocide. We are farmers, and coffee is the crop that we use to raise the money for school tuition.”
Stretching across a meandering chain of ridges and hills near the town of Musasa, in northern Rwanda, the 2,000+ members of the Dukunde Kawa Cooperative represent a new beginning for Rwanda and its hopes for the future.
Working on plots of land so small that farmers often reference their farm size by the number of trees rather than the number of acres, a community recovering from the scars of a recent genocide is laying the foundation for peace and a prosperous future.
We’re honored that our work in Rwanda is being recognized by the Specialty Coffee Association of America with the 2012 Sustainability Award. We’re also excited about the power of this story, and creating projects like it with every single farm and cooperative we call a partner. The future of specialty coffee hangs in the balance; climate change poses very real and serious threats. We also have the ability, through our relationship-based trading model, to invest, collaborate, support, and ultimately, protect the future of coffee for us and for the farmers who grow it.
This article is written by Alexandra Katona-Carrol and appears in the April issue of Chronicle, the SCAA’s monthly magazine.
This year, the SCAA’s Sustainability Council is proud to showcase the 2012 Sustainability Award project winner, Responding to Climate Change: Building Community-Based Reliance. The project focuses on sustaining the production of high quality coffee in the face of climate change. It pilots a set of proactive interventions that faces the reality that some degree of climate change is inevitable, disruption of supply is likely, decreases in quality are expected and on-the-ground defenses need to be built to protect specialty coffee production.
The project is unique in that it was developed in a collaborative effort between Thanksgiving Coffee Company, a U.S.-based roaster, and the Dukunde Kawa Cooperative, a long-time supplier, with the specific goal of ensuring the future viability of this successful trading relationship. The project is funded by PROGRESO, a Dutch NGO, and administered by Rwandan Economic Development Initiative (REDI), a Rwandan NGO. The collective goal is to establish a pilot project that would allow for refinement of methodology, metrics and funding strategies, which will then be replicated throughout our supply chain, and beyond.
The introduction of practices that increase the resilience and adaptive capacity of the 1,818 farms of the Dukunde Kawa Cooperative are a central goal. Specifically, the actions of the project create targeted defenses against projected increases in temperature, pests, irregularity in rain and drought, shortened ripening and quality loss, and the resulting loss of specialty coffee. As such, the project deploys a set of widely recognized best practices around shade intercropping, erosion control, and watershed conservation, in response to site-specific climate change risk assessments, thereby creating targeted defenses against these new threats to production.
The project’s strategy revolves around the goal of enhancing resilience: the ability of an ecosystem to withstand extremes in weather without diminishing its productive capacity. To develop this resilience, the project targets a set of interventions designed to protect topsoil by preventing erosion, decrease farm temperature by developing shade canopy, increase soil fertility by introducing nutrient-fixing trees and leaf litter, and reduce the risk of drought by increasing aquifer absorption. Broadly put, it seeks to increase the value of ecosystem services by increasing the quantity, quality, diversity, and distribution of beneficial components of the ecosystem.
To date, the project has achieved a return of one tree for every 13 cents ($23,220 / 175,542 trees). This is a high return on investment in reforestation projects and is made possible by the demand-driven methodology of the project. This return is also exceptionally secure: many reforestation efforts are successful at planting trees, but because they have been subsidized, most trees end up as firewood or fences long before they begin to offer ecosystem services. Because of the project’s focus on education, tree planting and ecological restoration in this project is driven by farmer demand for the long-term services provided by trees. The project was developed in response to concerns from the Cooperative’s members around the impact of climate change. Similar concerns are shared by farmers around the world and can serve as the starting point for replication of this project, in particular, its methodology.
Thanksgiving Coffee Company is also in the process of developing a 501(c)3 non-profit organization, The Resilience Fund, to finance similar projects throughout our supply chain. The recognition garnered by this award will strengthen the fundraising efforts of the new organization and create up to eleven additional climate change adaptation projects throughout our supply chain. Though this project will focus directly on Thanksgiving Coffee’s supply chain, the goal is to help articulate strategies that can be employed by other companies in their own supply chains. It is important to note that the trading relationships typically require less than 20% of a Cooperative’s production, so there is a large quantity of coffee available to other industry partners that will benefit from these works.
The project’s strategy integrates a demand-driven methodology that creates a set of incentives to catalyze a “race to the top” whereby farmers are seeking to implement the identified best practices. The ultimate goal is to secure the supply of great coffee for years to come, and to prove that though climate change threatens to destroy the supply of our industry’s coffee, we can invest in long-term solutions that defend farmers, their farms, and their production for years to come.
Alexandra Katona-Carroll has been in the specialty coffee industry for over five years. She has worked for SCAA and works part-time as the programs manager at CQI. She is the founder of a new company, Sensaay, which is dedicated to the promotion of specialty coffee, craft beer and fine tea.
Click the link below for this beautiful short video featuring our partners at the Dukunde Kawa Cooperative in Rwanda.
New crop coffee is fresh off the boat, and as delicious as ever. Visit our store for more information.
Depending on who you ask, one of the most important international meetings of the year is taking place in Durban, South Africa. COP 17 as it’s known, short for the “Conference of the Parties” is a gathering of signatories of the UN’s Framework Convention on Climate Change, informally known as the “Earth Summit”. Tucked away in all of that terminology is the fact that this is the place where the world gets together to talk about what it’s going to do about climate change. And, one hopes, take action.
Again, depending on who you ask, there is a lot to hope for from this conference, or there is little hope that much will come out of it. Signaling a shift away from international commitment, last week Canada announced that it would withdraw its membership from the Kyoto Protocol, a cornerstone of global climate policy, albeit a failed effort. Canada’s move sends a clear signal that Kyoto and its emission reduction targets is failed. Before we get too critical of Canada we should remind ourselves that the United States never even signed on to Kyoto in the first place.
Leaders of faith, including the Pope and Archibishiop Desmond Tutu are speaking clearly about the need for dramatic action to reduce greenhouse gas emissions on the one hand, and develop adaptation strategies that give farmers in the third world a fighting chance.
Meanwhile, developing countries are moving forward in an effort to reduce emissions—in fact, according to a recent study conducted by Oxfam International, they are set to reduce their greenhouse gas emissions at a much greater rate than the wealthy countries of the world.
But besides the diplomatic wrangling and multilateral agreements, what does COP17 mean for farmers?
Recently, the Fair Trade Labeling Organization (FLO) published a letter titled “Adaptation Measures Must Work for Farmers” which highlights the need for a substantial and coordinated approach to funding adaptation. Adaptation in this context means moving beyond reducing greenhouse gas emissions, and thereby future increases in global temperature. Here, adaptation refers to the need to support farmers in the face of climate change, and to develop holistic solutions that will allow them to buffer themselves and their farms from changing weather that threatens their livelihoods.
In our own work, we’ve launched a pilot project with our partners at the Dukunde Kawa Cooperative in an effort to define best practices that will help keep farmers on their farms, producing great coffee, for generations.
For more on this topic, see the link below for a great collection of voices from the grassroots. Stay tuned for more news as COP17 progresses as wraps up.