Coffee by wind – a campaign with Carrotmob
Carrotmob is a San Francisco-based organization dedicated to advancing sustainable business practices through positive incentives. This is Carrotmob’s first large-scale campaign – and we’re proud to partner with them to advance this project. Here’s how it works:
“In a Carrotmob campaign, a group of people offers to spend their money to support a business, and in return the business agrees to take an action that the people care about. We are called Carrotmob because we use the “carrot” instead of the stick.” – from the Carrotmob website
Since virtually all coffee is grown within 1,000 miles from the equator, green coffee is currently shipped from its origin on large container ships, which burn bunker fuel, a low-grade diesel that emits vast amounts of smog-forming pollution and carbon dioxide. We receive these shipments from Oakland, California and drive our beans to Fort Bragg to roast and bag for our customers. We’re interested in being the first company in modern times to ship coffee by wind – lowering our carbon footprint and setting an example for the coffee industry.
Will you join in this effort? Visit carrotmob.org/thanksgiving
If the Carrotmob campaign generates $150,000 in coffee sales during its 20-day run, we will have enough resources to begin to pursue our dream of shipping coffee by wind. Our first step will be to conduct a feasibility study to assess the costs, efficiency and risks involved in transporting our coffee beans on sailing ships – it has to make economic and environmental sense if we choose to move forward with shipping coffee on sailing ships. If it does, we’ll plan our maiden voyage.
Our maiden voyage would bring a load of green coffee from Nicaragua straight into Fort Bragg’s Noyo Harbor, a 6 week roundtrip.
If the maiden voyage proved to be successful, we’d also ship coffee from Peru, an 8 week roundtrip, carrying some if not all of our annual purchases from these origins.
If the campaign doesn’t reach the $150,000 goal, the funds raised for this effort will be directed toward The Resilience Fund – our nonprofit social venture that funds sustainability projects in coffee-growing regions.
We strive to do our best for people and the planet while sourcing and roasting our coffee – through our direct trade relationships, investments in infrastructure and training, our fair trade and organic certified coffees, and by creating long-lasting relationships with the people, communities and ecosystems that are touched by our coffee business.
We’re constantly searching for the cleanest, most efficient distribution system to source our beans and get roasted coffee to our customers. This partnership with Carrotmob is the latest in this effort.
For more information or to support the campaign, visit carrotmob.org/thanksgiving
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