New Thanksgiving Coffee Bags
You may have noticed our new look by now… Thanksgiving Coffee has new bags!
This design is the result of months of work on the part of our Thanksgiving Coffee team – specifically our Brand Manager, Marchelo Bresciani. Our goals for this new package design were to celebrate our 70’s roots, and to help you find coffees that you can be confident you will enjoy. This post outlines some of the major things you’ll notice on your bag of Thanksgiving Coffee.
Roaster of the Year 2017
After winning this prestigious title from Roast Magazine, we knew it had to be an integral part of our packaging design, as well. You’ll notice in the far right image above, that our 2017 Roaster of the Year seal is prominently featured on the left side of our new design.
Learn more about how Thanksgiving Coffee became the 2017 Roaster of the Year!
Packaging Patterns + Colors
The style of our new bags is a reflection of where we started. Thanksgiving Coffee Company was founded in 1972, and the rich/bold style of seventies can be seen in our new design. Bright yellow, orange and red splash across the bag – a reflection of award ribbons and racing stripes, in our classic colors. These colors were the inspiration of Brand Manager Marchelo, looking at coffee cherries at origin, and using those colors to represent who we are.
In addition to this coloring, we have a new way of designing our labels that puts the focus on roast color. The roast color determines about 80% of a coffee’s flavor, so we designed our new labels to make the roast color easy to spot at a glance. (Learn more about this on our Roast Color 101 blog!)
It’s no secret that coffee certifications are a big deal. Fairtrade, Rainforest Alliance, Bird-Friendly, Organic, Non-GMO – the number of certifications that a coffee roaster can get is overwhelming. At Thanksgiving Coffee Company, we have a number of certifications that we researched and vetted. We certify our coffees through the organizations that are doing the best work: for farmers at origin, for migratory bird conservancy, and for our customers. These are the certifications that we have chosen:
- B Corp Certification, through B Lab
- Fairtrade Certified, through Fairtrade America
- Certified Bird-Friendly, through the Smithsonian Migratory Bird Center
- USDA Organic, through CCOF
- Kosher Certification, through OK Kosher
These certifications are featured on various coffees throughout our lineup. Our Bird-Friendly coffee is our Songbird Collection, benefiting the American Birding Association. You’ll find Fairtrade Certified and Certified Organic coffees throughout our entire selection, and our company as a whole is certified as a B Corporation. Every single coffee bean that comes from our Roastery is also Certified Kosher. You can learn more about each of these certifications in the Sustainability section of our website.
In the new package design, you’ll spot our Fairtrade and Organic certification right there on the front label! Our B Corp and Kosher certifications are listed along with our Roaster of the Year badge along the side of every package.
Share a Photo of Your Thanksgiving Coffee Bag
We love seeing our customers share photos of their Thanksgiving Coffee at home. Next time you receive a package of coffee, send it to us! You can find us on Facebook, Twitter, Instagram by searching for AJUSTCUP. Cheers!
• Not Just A Cup, But A Just Cup •