Thanksgiving Coffee Company


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Brew a Perfect Cup
Once you have that perfect coffee to match your taste, it's up to you to prepare it to perfection. Learn about these steps to success, and enjoy the gentle art of brewing —


water     storage     grind     measure     serving
Watch your water
Water is approximately 98.5% of a coffee brew, so choose it well! Drinking water sold as "crystal fresh" provides the correct level of hardness ( between 100 and 200 ppm dissolved minerals, for you scientific brewers).

Chemicals added for water treatment, like chlorine, should be filtered out, but please don't use distilled water.



water     storage     grind     measure     serving

 
Store it right

Protect those beans from their worst enemies: moisture, heat, and oxygen.
Unopened packs

Packages simply need a cool, dry place. The refrigerator is perfect, though unnecessary with our vacuum-sealed packs.
Opened packs

Once opened, packs should go in the refrigerator, not the freezer. In the freezer ice crystals can form inside the package valve, allowing moisture into the package.


water     storage     grind     measure     serving

 
Grind it right

The goal is a fresh grind that allows complete brewing within four minutes, no matter how much coffee you're making.
Do it yourself

Great coffee tastes its best when ground just before brewing. In fact, grinding beans fresh will improve the flavor about 7%. If you are buying great coffee, that 7% is the creme de la creme, as they say in Zanzibar.

Tip: When using a blade-style grinder, stop and shake it occasionally. Otherwise the result may be a mix of overly fine and overly coarse grinds.
Not too coarse and not too fine

Coarse grinds may brew too quickly, making the coffee weak. Overly fine grinds can produce bitterness – in the taste as well as the taster! Water may flow so slowly that the coffee becomes over-extracted.
Here are appropriate times for home blade-style grinders. Different coffeemakers require different grind sizes, so mark this information down as very important in your search for the perfect cup:

Plunger Drip Brewer Espresso Maker
coarse medium fine. close to a powder
15-20 seconds 20-40 seconds about 40 seconds



water     storage     grind     measure     serving

 
Measure it Right
Experts, including our CEO, believe that perfect flavor is achieved when a brew has 1.1 to 1.4 percent solids in solution. In case you brew in your kitchen rather than a chemistry lab, try these proportions of coffee to water:

2 heaping tablespoons to 1 cup
(8 ounces)
3.25 ounces (less than half a cup) with half gallon
(8 cups)
Half pound to 1.25 gallons
(20 cups)



water     storage     grind     measure     serving

 
Serve it Right


Danger ahead! You are most likely to ruin your coffee when you store it after brewing!
Ten or fifteen minutes of sitting on a warmer will undo all your careful work. Sustained heat will concentrate salts, convert proteins to tars and tannins, generally foul the coffee, and taint it with a burned smell.
We recommend immediate transfer to a carafe. A thermal carafe can keep the coffee in its perfect state for five hours.



water     storage     grind     measure     serving

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