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A Trip to Africa: Day 8 - Making the New Transparency Work
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A Trip to Africa: Day 8 - Making the New Transparency Work
In January 2014, CEO & Co-Founder Paul Katzeff traveled to Africa to meet with two of our producer cooperatives. In this blog series, Paul shares his experience in Uganda and Rwanda.
The duplicity of The Coexist Foundation was ever on my mind while in Uganda. I felt betrayed by two young men in Washington DC. Tarek and Lance are the leaders of The Coexist Foundation. They came to us in early 2013, seeking a collaboration with the Thanksgiving Coffee Company. They presented the idea that they market and sell Mirembe Kawomera coffee in a coexist package. We were excited to have them come on board as promoters of this Interfaith Cooperatives coffee which we saw as our primary responsibility. Roasting the coffee for others to market and sell to their congregations, members and followers.
“Coexist came to us in early 2013, seeking a collaboration with the Thanksgiving Coffee Company.”
It has been a decade since we began promoting Mirembe Kawomera Coffee, and we have invested many hundreds of thousands of dollars to bring this story to the coffee world. Tarek and Lance, in numerous emails and phone conversations both encouraged and worried us as we moved forward with their private label package. We loved the idea that they were investing in a fully printed package, but we worried about their unwillingness to present Thanksgiving Coffee as the decade long carrier of the torch and promoter of the story and developer of the supply chain that created the improved quality we now roast. But we forged on with Coexist as they gave assurances to us that their only interest was to sell the coffee to raise funds for the school in Mbale.
When we were told that the 250 mystery sacks were sold to the Coexist Foundation by the cooperative two months before we arrived in Uganda, the mystery was no longer who were the bags of coffee for, but now the questions were; how did this happen, why did it happen, and what were the consequences going to be for this double betrayal of Thanksgiving by both the Cooperative and The Coexist Foundation.
The conversations led to these discoveries:
- The Coexist Foundation had used the film makers of the Documentary “Delicious Peace “, Ellen and Kurt to set up their own Film project and then sent a five person film crew with a script, to Mbale to create The Coexist Foundation Story of their discovery and adoption of this cooperative. Their video tells the story as if Thanksgiving Coffee never existed these past ten years.
- The president of the PKC Board had negotiated with the Coexist Foundation to sell this coffee without informing many on the Coop’s Board and in fact, there were no records of this coffee being purchased from the PKC coffee farmer members.
- Coexist had purchased coffee that could not be shown to be Certified Organic and was certainly not Fair Trade Certified. They had paid a price that was far below the price Thanksgiving Coffee had paid for this years crop according to their General Manager.
- There was nothing we could do about the situation because the money had exchanged hands already.
“Our Story was being re-filmed and revised to replace our Brand with Coexists Brand.”
I concluded that our decade of work had been hijacked. Our Story was being re-filmed and revised to replace our Brand with Coexists Brand. They believed they could buy media, legal services and a coffee supply chain that Thanksgiving Coffee company had developed over a decade of investment in time, travel, expertise, and money to create. What to do was the question on my mind in Uganda on day 8. I could walk away from this Interfaith Story and punish the cooperative for their moral decay. I could confront Coexist and threaten to expose their deception and unethical business practices to their Board of Trustees, I could redouble my efforts to strengthen the PKC cooperative now that we had a ability to discuss all issues with openness and transparency. One thing for sure, I was going to stop in Washington DC on my way back to California to confront Terek and Lance and lay down my threats to expose them.
To make it real, here is a link to Coexists Current Blog. It tells the story as if cutting out the middle man (Direct Trade) was a good thing. But this is their way of justifying cutting out the Company that invested its money and time to develop this story. There is no mention of Thanksgiving Coffee whatsoever. They are spinning ” Direct Trade” as something that benefits farmers by putting more money in their pockets, but Coexist paid substantially less to the cooperative saving money so they could be more competitive on their wholesale price to their customers. In their eyes, Thanksgiving Coffee was a Middleman in the supply chain, instead of the creator and financial supporter of the chain.
The last chapter in this story is being written now and will be posted soon.
— — —
Here are links to the first 8 parts of this ongoing story:
A Trip to Africa (series archive)
Day 2 – Dancing, Mango Trees & the Dry Mill
Day 4 – Transparency, Trust & Relationships
Day 5 - Coffee Quality & A New Mystery
Day 6 – The Mystery Coffee’s Story
Recommended Reading
Back to the Blog-
Harvesting the fruits of our own coffee tree
It all started with some seeds that Paul smuggled back to the states from Los Piños Farm in Matagalpa, Nicaragua. You might know this farm if you’ve tried these two coffees: Byron’s Natural and Byron’s Maracaturra light roasts. It may look as though it took minimal effort for this tree to thrive indoors, but it’s quite the contrary. Paul planted the seeds, taking about two months for them to sprout. It grew to about two feet when it started suffering and needed more TLC. The amount of light it was getting downstairs was not sufficient, although the temperature was sublime, but coffee trees need exactly the right balance of light, water, temperature, and soil. Using the process of elimination, Paul discovered it couldn’t be any of those, except maybe light so he brought the tree up to the office of Greg Barrett, our director of operations where it saw new light and slowly came back to life in his care.
It generally takes about 4-5 years for a coffee tree to bear fruit, which is then harvested once a year in standard conditions. This leads to a huge issue for coffee farmers when demand rises for coffee, and they want more crops, they can’t exactly grow more on the spot. An analogy Paul used to explain this is “if you’re a carrot farmer, you just plant more carrots, but if you’re a coffee farmer, you plant and you have to wait four years.”
Today, we’re harvesting a four-year-old coffee tree right here in our TCC office. We are making sure to pull the cherries but not completely pull the nodes off. The reason for this is that next year’s cherries will grow back from the same node where it was pulled before. The coffee you buy from us is picked by hand by each farmer we partner with, and de-pulping is done by machine. All of the pulp discarded from coffee cherries can be used to make flour, wine, jam, and pie and it can even be eaten raw. Once the coffee beans are de-pulped, we’re letting them dry for a couple of days before we roast them. We’re doing this all by hand in-office to show you the process and that it can be done at home!
Stay tuned to hear about the roasting process.
Harvested coffee cherries.
Depulping the cherries.
Find out more about growing coffee trees at home:
All You Need To Know About Growing Coffee Trees in Your Home.
Growing Coffee at HomeOffice Coffee Tree Harvest
read more -
Celebrating Women and Coffee
In many countries coffee is one of the main sources of income for women to feed their families. This March we want to celebrate all the hard working women who grow, pick, process and produce the delicious coffees we send out into the world. We know how hard it can be, especially with all the unpaid work women are responsible for. We also know how important it is to have freedom over ones time, saftey and finances. It is our hope at Thanksgiving Coffee Company that all the women working in coffee can live happy and healthy lives.
Ethiopian Coffee Farmer
In order to bring the balance of labour and earned income for women, there is still a long way to go. The gender equality report from the International Coffee Organization found that 70% of labour in coffee production is provided by women, however, women have systematically lower access to resources, land, credit and information, and that keeps the women in a state of poverty.
Nepal- Women Sorting Himalayan ArabicaCoffee
El Salvador - Women Sorting Coffee
Text
Congo - Coffee Farmer and Mother
An estimated 72% of unpaid care work in households globally is done by women.
Uganda- Mirimbe Kawamera Farmer and Mother
Thanksgiving has been fostering empowerment for women and working with our importer Etico to achieve gender equality with the Soppexcca Co-op since 2013. We have now been able to raise over $40,000 and give into the fund to support women coffee farmers for financial stability and resources for education and growth towards a better life.
Nicaragua, Soppexcca Co-op memeber planting coffee
Read more about our support for the women of Soppexcca:
"Recognizing the Value of Womens Unpaid Work".
Celebrate the Women Coffee Farmers of Soppexcca
You can support the women of SOPPEXCCA, and the great community they cultivate together by purchasing their coffee here.
Lavender Grace is the Sustainable Ecology Advocate for Thanksgiving Coffee Company and Consultant for the Honey Hive of Mendocino.
sustainabilityCelebrating Women and Coffee
read more -
Benefits of Coffee - Cultivating health
It’s a New Year and we want to start out with some helpful and hopeful news. Yes, we want to share all about the health and happiness that coffee adds to our lives. As we grow and evolve, so do the studies on the health benefits of coffee.
Coffee Culture
Coffee has been consumed in coffee houses for centuries. People all over the world gather to share in the vast benefits of this darkly brewed elixir. Coffee culture has helped fuel the art of the renaissance, sparked revolutionary thought and even inspired some “to reach divine consciousness in midnight prayers.”
For us coffee is our source of purpose, it is our direct link to meaningful work, and our reason for the regenerative focus of our business. Coffee connects us to our ommunity and an active lifestyle of long walks outdoors with family, friends and pets. It is our companion as we watch the sun rise in the morning and helps us greet the new day.
Billions of cups of coffee are consumed daily, thank goodness it can also support for our health. Of course, health comes in many different forms, as does happiness. Both are individual and can only be attained by the one attaining it. So really, your relationship with coffee is unique to you, and your own physiology. The key here is to know yourself and how best you take your coffee.
Physical Benefits of Coffee
Coffee beans have mostly been associated with caffeine which can bring acuity, focus and a boost of energy. However, it is also full of antioxidants and polyphenol, which helps protect your body in a myriad of ways.
The Johns Hopkins University School of Medicine states that drinking the right amount of coffee can: support longevity, ward off heart failure, support healthy liver enzymes and it even decreases breakage in your DNA strands. The “right amount” is based on what is best for your own body, for many people that is 3-5 cups a day. If you are pregnant or breastfeeding, best consult your support team.
“The overall evidence has been pretty convincing that coffee has been more healthful than harmful in terms of health outcomes,” said Frank Hu, chair of the Department of Nutrition at Harvard T.H. Chan School of Public Health, in an April 5, 2021, article in Discover. “For most people, moderate coffee consumption can be incorporated into a healthy diet.”
Brew A Healthy Cup
For a great detailed and wonderfully researched article read “How to Brew The Healthiest Cup of Coffee by Danielle Braff.
The main breakdown for a healthy cup is this; organic coffee beans grown in high altitudes, with a lighter roast, a fine grind, prepared with a filter, hot but not boiling water, and served black.
Coffee Beans are one of the most heavily sprayed crops in the world. When you choose organic beans, it will reduce your intake of harmful pesticides. The higher altitude will produce the highest levels of polyphenol in your coffee, so it is recommended to use coffee sourced from Ethiopia, Central and South America for that reason.
The lighter roast and finer the grind will retain the most antioxidants and beneficial compounds in your brewed cup. This means an espresso or Turkish grind can be one of the healthiest choices.
This study indicates that drinking filtered coffee can reduce 30 times more cholesterol-raising compounds, so filtering your coffee is good if cholestoral is a concern.
Lastly the water you use is important, and filtered water is best. If you want the most antioxidants you will need to stick with a hot brew, and best take it black. Black coffee also has micronutrients, including potassium, magnesium, and niacin. Try adding spices such as cinnamon, cardamom, nutmeg or tumeric to increase the flavor.
If you are wanting more caffeine and lower acidity, a cold brew will give you what you are after. And if you’re sensitive to caffeine, don’t worry: decaf coffee has a similar roster of benefits.
Cultivating Health
Live Longer
Support your Heart
Strengthen your DNA
Coffee supports us at Thanksgiving to be part of the whole picture working towards becoming our best selves and building upon our 50 years of coffee knowledge. The coffee farmers we support care about their farms, they cultivate their trees with love, and the coffee they produce tastes like it. Every bag of coffee we roast has been purchased from small family farms and farmer co-ops working towards bettering themselves and their families.
The coffee we produce offers warmth and vigor to carry on even in the face of the difficulties life can throw at you. The ability of our artisan roasters to bring the best qualities of these cultivated beans adds another level of depth and excellence to the overall wellbeing of the process. This coffee inspires us to walk the path of equality and build a healthy planet with every bean. We wish for you a wonderful cup full of hope, joy and inspiration filled to the brim with our deliciously exquisite coffee.
Healthy Choices
A wonderful way to enjoy our high quality coffee is to join one of our Coffee Clubs.
Choose from our Roastmaster's Select or Single Origin subscriptions.
Lavender Grace is the Sustainability Consultant for Thanksgiving Coffee Company
sustainabilityBenefits of Coffee - Cultivating Health
read more
Harvesting the fruits of our own coffee tree
It all started with some seeds that Paul smuggled back to the states from Los Piños Farm in Matagalpa, Nicaragua. You might know this farm if you’ve tried these two coffees: Byron’s Natural and Byron’s Maracaturra light roasts. It may look as though it took minimal effort for this tree to thrive indoors, but it’s quite the contrary. Paul planted the seeds, taking about two months for them to sprout. It grew to about two feet when it started suffering and needed more TLC. The amount of light it was getting downstairs was not sufficient, although the temperature was sublime, but coffee trees need exactly the right balance of light, water, temperature, and soil. Using the process of elimination, Paul discovered it couldn’t be any of those, except maybe light so he brought the tree up to the office of Greg Barrett, our director of operations where it saw new light and slowly came back to life in his care.
It generally takes about 4-5 years for a coffee tree to bear fruit, which is then harvested once a year in standard conditions. This leads to a huge issue for coffee farmers when demand rises for coffee, and they want more crops, they can’t exactly grow more on the spot. An analogy Paul used to explain this is “if you’re a carrot farmer, you just plant more carrots, but if you’re a coffee farmer, you plant and you have to wait four years.”
Today, we’re harvesting a four-year-old coffee tree right here in our TCC office. We are making sure to pull the cherries but not completely pull the nodes off. The reason for this is that next year’s cherries will grow back from the same node where it was pulled before. The coffee you buy from us is picked by hand by each farmer we partner with, and de-pulping is done by machine. All of the pulp discarded from coffee cherries can be used to make flour, wine, jam, and pie and it can even be eaten raw. Once the coffee beans are de-pulped, we’re letting them dry for a couple of days before we roast them. We’re doing this all by hand in-office to show you the process and that it can be done at home!
Stay tuned to hear about the roasting process.
Harvested coffee cherries.
Depulping the cherries.
Find out more about growing coffee trees at home:
All You Need To Know About Growing Coffee Trees in Your Home.
Office Coffee Tree Harvest
read moreCelebrating Women and Coffee
In many countries coffee is one of the main sources of income for women to feed their families. This March we want to celebrate all the hard working women who grow, pick, process and produce the delicious coffees we send out into the world. We know how hard it can be, especially with all the unpaid work women are responsible for. We also know how important it is to have freedom over ones time, saftey and finances. It is our hope at Thanksgiving Coffee Company that all the women working in coffee can live happy and healthy lives.
Ethiopian Coffee Farmer
In order to bring the balance of labour and earned income for women, there is still a long way to go. The gender equality report from the International Coffee Organization found that 70% of labour in coffee production is provided by women, however, women have systematically lower access to resources, land, credit and information, and that keeps the women in a state of poverty.
Nepal- Women Sorting Himalayan ArabicaCoffee
El Salvador - Women Sorting Coffee
Text
Congo - Coffee Farmer and Mother
An estimated 72% of unpaid care work in households globally is done by women.
Uganda- Mirimbe Kawamera Farmer and Mother
Thanksgiving has been fostering empowerment for women and working with our importer Etico to achieve gender equality with the Soppexcca Co-op since 2013. We have now been able to raise over $40,000 and give into the fund to support women coffee farmers for financial stability and resources for education and growth towards a better life.
Nicaragua, Soppexcca Co-op memeber planting coffee
Read more about our support for the women of Soppexcca:
"Recognizing the Value of Womens Unpaid Work".
Celebrate the Women Coffee Farmers of Soppexcca
You can support the women of SOPPEXCCA, and the great community they cultivate together by purchasing their coffee here.
Lavender Grace is the Sustainable Ecology Advocate for Thanksgiving Coffee Company and Consultant for the Honey Hive of Mendocino.
Celebrating Women and Coffee
read moreBenefits of Coffee - Cultivating health
It’s a New Year and we want to start out with some helpful and hopeful news. Yes, we want to share all about the health and happiness that coffee adds to our lives. As we grow and evolve, so do the studies on the health benefits of coffee.
Coffee Culture
Coffee has been consumed in coffee houses for centuries. People all over the world gather to share in the vast benefits of this darkly brewed elixir. Coffee culture has helped fuel the art of the renaissance, sparked revolutionary thought and even inspired some “to reach divine consciousness in midnight prayers.”
For us coffee is our source of purpose, it is our direct link to meaningful work, and our reason for the regenerative focus of our business. Coffee connects us to our ommunity and an active lifestyle of long walks outdoors with family, friends and pets. It is our companion as we watch the sun rise in the morning and helps us greet the new day.
Billions of cups of coffee are consumed daily, thank goodness it can also support for our health. Of course, health comes in many different forms, as does happiness. Both are individual and can only be attained by the one attaining it. So really, your relationship with coffee is unique to you, and your own physiology. The key here is to know yourself and how best you take your coffee.
Physical Benefits of Coffee
Coffee beans have mostly been associated with caffeine which can bring acuity, focus and a boost of energy. However, it is also full of antioxidants and polyphenol, which helps protect your body in a myriad of ways.
The Johns Hopkins University School of Medicine states that drinking the right amount of coffee can: support longevity, ward off heart failure, support healthy liver enzymes and it even decreases breakage in your DNA strands. The “right amount” is based on what is best for your own body, for many people that is 3-5 cups a day. If you are pregnant or breastfeeding, best consult your support team.
“The overall evidence has been pretty convincing that coffee has been more healthful than harmful in terms of health outcomes,” said Frank Hu, chair of the Department of Nutrition at Harvard T.H. Chan School of Public Health, in an April 5, 2021, article in Discover. “For most people, moderate coffee consumption can be incorporated into a healthy diet.”
Brew A Healthy Cup
For a great detailed and wonderfully researched article read “How to Brew The Healthiest Cup of Coffee by Danielle Braff.
The main breakdown for a healthy cup is this; organic coffee beans grown in high altitudes, with a lighter roast, a fine grind, prepared with a filter, hot but not boiling water, and served black.
Coffee Beans are one of the most heavily sprayed crops in the world. When you choose organic beans, it will reduce your intake of harmful pesticides. The higher altitude will produce the highest levels of polyphenol in your coffee, so it is recommended to use coffee sourced from Ethiopia, Central and South America for that reason.
The lighter roast and finer the grind will retain the most antioxidants and beneficial compounds in your brewed cup. This means an espresso or Turkish grind can be one of the healthiest choices.
This study indicates that drinking filtered coffee can reduce 30 times more cholesterol-raising compounds, so filtering your coffee is good if cholestoral is a concern.
Lastly the water you use is important, and filtered water is best. If you want the most antioxidants you will need to stick with a hot brew, and best take it black. Black coffee also has micronutrients, including potassium, magnesium, and niacin. Try adding spices such as cinnamon, cardamom, nutmeg or tumeric to increase the flavor.
If you are wanting more caffeine and lower acidity, a cold brew will give you what you are after. And if you’re sensitive to caffeine, don’t worry: decaf coffee has a similar roster of benefits.
Cultivating Health
Live Longer
Support your Heart
Strengthen your DNA
Coffee supports us at Thanksgiving to be part of the whole picture working towards becoming our best selves and building upon our 50 years of coffee knowledge. The coffee farmers we support care about their farms, they cultivate their trees with love, and the coffee they produce tastes like it. Every bag of coffee we roast has been purchased from small family farms and farmer co-ops working towards bettering themselves and their families.
The coffee we produce offers warmth and vigor to carry on even in the face of the difficulties life can throw at you. The ability of our artisan roasters to bring the best qualities of these cultivated beans adds another level of depth and excellence to the overall wellbeing of the process. This coffee inspires us to walk the path of equality and build a healthy planet with every bean. We wish for you a wonderful cup full of hope, joy and inspiration filled to the brim with our deliciously exquisite coffee.
Healthy Choices
A wonderful way to enjoy our high quality coffee is to join one of our Coffee Clubs.
Choose from our Roastmaster's Select or Single Origin subscriptions.
Lavender Grace is the Sustainability Consultant for Thanksgiving Coffee Company