Intensity of flavor is not just power. You will know a big coffee when you taste it. But within that power hit there is the time factor. Some coffees linger longer on your palette, some give their flavor immediately.

Intensity Profiles

The flavor intensity of the coffee in Profile A peaks quickly, reaching maximum flavor intensity almost as soon as it is sipped. The coffee in Profile B slowly peaks and stays intense longer, then disappears.

Part of experiencing coffee is knowing how your own palate works. By comparing coffees with the same roast color, you are eliminating the roast variable and comparing the flavor nuances, i.e., apples to apples.