Thanksgiving Coffee, an industry leader in social and environmental justice for over forty years, stands in defense of our wild horses. The vanguard of fair trade shade-grown coffee, Thanksgiving has helped their nonprofit partners raise much-needed funds to champion their missions through the Cause Coffee fundraising program. And now, Thanksgiving is proud to support the efforts of the American Wild Horse Campaign (AMWC) with the release of Wild Grounds Coffee.
Save Wild Horses
Today, both livestock and wild horses have the right to roam the range, but the political power of the cattle ranchers is stronger then the political power of wild horses. In the forty years since a bill was passed by congress to protect the wild horses, moneyed interests have worked tirelessly to chip away at it. Now, the use of our publicly owned grazing lands is being prioritized to create market value for ranging cattle, which only provides for 3% of America’s beef consumption.
Unable to cull the herds or sell them for slaughter, the BLM began to round up what they considered to be an excess population. Today 35,000 horses, more than their entire population in the 1970’s, are kept in government holding pens. Not to be killed, yet never again to be free; this is a terrible fate to befall the national symbol of perseverance and freedom.
“The whole thing is cruel and lacks any sense of the American Spirit”, says Paul Katzeff, CEO of Thanksgiving Coffee and Past President of The Specialty Coffee Association of America, “We just gotta do something about the suffering to restore our own sense of freedom. Can you imagine the conditions? Thirty-five thousand wild horses in shadeless pens in 100 degree heat waiting to die?”
The American Wild Horse Campaign
The American Wild Horse Campaign is a champion for America’s wild horses and burros and they have been calling on Congress to reform the current ‘holding pen’ policies. Not only would such methods keep these animals in the wild, where they belong, it would also save taxpayers millions of dollars annually by no longer funding the removal of wild horses from the range and stockpiling them in government holding facilities and paying for their feed and water and medical needs.
Thanksgiving Coffee Company, 2017’s Roaster of the Year, is sending Wild Grounds coffee out into the country with the mission to raise funds and educate others about the plight of our wild horses. Together, we will stand in defense of the mustangs who have an inalienable right to roam the western landscape, just as we stand up against those who would profit from their incarceration and eradication.
We invite you to join us. Stand up for America’s wild horses and the pioneer spirit we all share. Order a package of award winning Wild Grounds coffee and you are not just supporting the horses; you are also supporting fair trade for the farmers, organic shade-grown coffee that preserve rich jungles forests, and the ethical standards of a certified B corporation. Since 1972, we have been proud to bring you a beautiful cup of coffee that tastes just as good as it feels.
Not Just A Cup, But A Just Cup.