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Who We Are

Since 1972, we’ve been passionate about coffee. It has become our medium to drive social justice for the farmers, our communities, and the preservation of our planet and its inhabitants. As an activist business, our work is to lead by example and inspire coffee drinkers to be a part of the solution.

“Not Just A Cup, But A Just Cup” is our message.

OUR STORY

MEET THE FARMERS

OUR VALUES

Happy #PollinatorWeek! Today we want to tell you a

Happy #PollinatorWeek! Today we want to tell you a little bit about a special project of ours, the Bee Bold Alliance. Our main goal is to unite pollinator protectors to support biodiversity and food security for future generations. How, you ask?⠀
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1. Fundraising for Pollinators with our Bee Bold Coffee (pictured here at Interior)⠀
2. Sign the Pollinator Protector Pledge⠀
3. Bring the Pledge to your Business⠀
4. Bring the Pledge to your Community⠀
5. Create a Pollinator Garden⠀
6. Sponsor a First Nations Garden⠀
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Find the full blog post by clicking the link in our bio⠀
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#protectourpollinators #protectourplanet #biodiversity #foodsecurity #foodsecurityforall #makeadifference #makeachange #savethebees #weneedbees #ajustcup #thanksgivingcoffee

We are passionate about Pollinators and the biodiv

We are passionate about Pollinators and the biodiversity they create in the web of life and food on the planet. We are so passionate about preserving Pollinators that we have created a product line to support this work. Our Bee Bold Coffee generates funds for Bee Centric and Pollinator Protector Non-Profits to maintain the diversity of each bioregion and ultimately food security for all. #PollinatorWeek ⠀
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Click the link in our bio to sign the Pollinator Protector Pledge and show your solidarity for future generations.⠀
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#pollinatorweek2020 #saveourpollinators #weneedbees🐝 #weneedbees #savethebees #pollinators #saveourplanet #makeachange #beebold #bcorp #ajustcup #thanksgivingcoffee

Thanksgiving Coffee Company stands in solidarity w

Thanksgiving Coffee Company stands in solidarity with the movement for racial justice.⠀
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We are outraged over the rampant police brutality.⠀
The state-sanctioned violence against Black and Brown lives MUST stop.⠀
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We will work for freedom and justice for Black, Indigenous, and People of Color (BIPOC). Together we will fight for equality and create lasting change.⠀
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Enough is Enough. #BlackLivesMatter

The story of how Flor de Jinotega got its name beg

The story of how Flor de Jinotega got its name begins back in 1985, thirty-five years ago. Unknown to me back then, this coffee we now call Flor de Jinotega was an unknown coffee of dubious quality. It was unnamed as well as unknown. How could it be known when back then, coffees had few if any Appellations.⠀
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As a roaster, you purchased coffees by country of origin and if lucky, your Broker/importer had discovered a region within that country that produced superior beans. But to ask for anything more specific was beyond the sophistication of the producers and their infrastructure which had no way to produce what we today call “micro-lots” or smaller quantities of very site-specific coffee farms. Although today we take micro-lots for granted, and from every producing country, there was a time when that was not even thought about, and why Flor de Nicaragua did not exist.⠀
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Then, in 2000 I introduced the concept of Micro-Specialty lots to the Specialty Coffee Trade by creating a Cupping Laboratory Project which received a $400,000 USAID Grant to build nine cupping labs in Nicaragua, one of which was to be in Jinotega. Before 2000 it was unheard of for small scale coffee farmers anywhere in the world to have access to a coffee tasting laboratory where they could bring their coffee for flavor evaluation.⠀
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I can say the rest is history, but the story gets better because the Project was to start the year I was to become President of the SCAA and have the loudest Bully Pulpit in the coffee industry.⠀
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The labs were revolutionary. They gave the farmers power. The power of knowledge. Curiosity took charge. Pent up desires to know, dampened by centuries of futility, oozed out slowly at first, but soon, exploded into the fast lane of the US and European coffee demand for quality flavor. By 2002, the SCAA was 20 years old and had defined quality, developed a language to describe the coffee flavor quality, and scoring system to quantify it.⠀
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So now, for the first time in 500 years, the coffee farmers who had been cut out of the market by Power and greed were playing on a level playing field.⠀
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Visit our website to read the full blog⠀
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#specialtycoffee #coffeeindustry

How to brew the perfect COLD BREW coffee at home:

How to brew the perfect COLD BREW coffee at home: ☕️🧊 ⠀
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Cold-brewed coffee is made by soaking coffee grounds in cold water for 12 or more hours, usually brewed overnight. This method allows for a slow extraction of the coffee’s flavor, producing a super-smooth brew that has 67% less acidity then conventional hot-brewed coffee. This means that cold-brewed coffee is less bitter and easier on sensitive stomachs. In fact, the AARP recently recommended cold-brew for seniors who have problems with acidic coffee.⠀
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In addition to being smooth and low on acidity, cold-brewed coffee keeps for significantly longer with no loss of flavor. By brewing cold, the flavor compounds within the coffee are more stable and won’t degrade as quickly as hot brewed coffee, which can become overly bitter in a matter of hours.⠀
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A batch of cold-brewed coffee can last for up to two weeks.⠀
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Cold-brewing offers an alternate way to enjoy our delicious coffees. Try your favorite coffee brewed cold and taste the difference for yourself.⠀
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#coldbrewcoffee #coldbrewedcoffee #ajustcup #thanksgivingcoffee #mendocinocoast #fortbraggca #coffeebrewing #coffeedaily #coffeeroasters #coffeeholic #caffeinedaily #riseandshine

How to brew the perfect cup of coffee with Chemex:

How to brew the perfect cup of coffee with Chemex:⠀
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-Start with a medium-coarse grind (#7.5), slightly finer than the texture of kosher salt. The particle size should be flaky, with visible chunks.⠀
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DIRECTIONS:⠀
1. Measure 2 grams for every ounce of water or 2 generously heaping tablespoons of ground for every 5 ounces of water⠀
2. Separate 3rd and 4th layers of filter and place in Chemex pot.⠀
3. Bring water to boil and pour a small amount of water (approximately 4 ounces) through the filter-lined cone to rinse the paper filter and warm the pot below.⠀
4. Let the water drop to 200 degrees, about 2 minutes off boil. Empty the water that was used to rinse the filter and warm the pot.⠀
5. Place ground coffee in the rinsed and filter lined cone and pour a small amount of water (approximately 4 ounces) over the grounds to create saturate and create a bloom. Wait 45 seconds.⠀
6. As the bloom settles, continue the pour as slowly as possible, stopping the pour as necessary so that the water never reaches above the original bloom volume. This will require stopping the pour every 15–30 seconds. Pour slowly and in a circular motion, with the goal of dispensing the total water used to brew in 3–4 minutes.⠀
7. Remove the used filter and coffee and swirl the brewed coffee for 10 seconds.⠀
8. Serve and enjoy.⠀
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#chemex #chemexcoffee #chemexbrew #ajustcup #thanksgivingcoffee #fortbraggca #mendocinocoast #coffeebrewing #coffee101 #coffeehowto #coffeetips #thanksgivingcoffeecompany

Co-founder and Roastmaster Emeritus Paul Katzeff c

Co-founder and Roastmaster Emeritus Paul Katzeff created this blend to showcase his favorite coffees. Paul’s Blend was also one of the coffees that achieved our 2017 Roaster of the Year award from Roast Magazine.⠀
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AND it’s 20% off this month! 🥰⠀
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Find it on thanksgivingcoffee.com⠀
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#ajustcup #thanksgivingcoffee #paulkatzeff #coffeeroasters #fortbraggca #mendocinocoast #coffeelovers #riseandshine #coffeedaily #coffeevibes #caffeinedaily #caffeinateandconquer #coffeedelivery #organiccoffee #bcorp

It's been awhile since we've shared our coffee bre

It's been awhile since we've shared our coffee brewing tips with you. Today, let's focus on the French Press. ⠀
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Start with a coarse grind setting (#8) approximately the size and texture of kosher salt. The particle size should be flaky, with visible chunks.⠀
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Measure 2 grams for every ounce of water or two generously heaping tablespoons of ground coffee for every 5 ounces of water.⠀
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Bring water to a boil and pour a small amount into the press to pre-heat.⠀
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Let the water drop to 200 degrees, about 2 minutes off boil.⠀
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Pour out water used to pre-heat, pour in measured ground coffee, and pour the water to saturate grounds.⠀
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Start timer. At one minute, gently stir dry cap with a spoon to completely saturate coffee in water. Place the top over the press.⠀
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At 4 minutes, slowly press the coffee.⠀
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Serve and enjoy.⠀
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NOTE: Experiment with a finer grind for a more intense brew, or a coarser grind for a less intense brew.⠀
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Visit our website to view our tips for all different coffee brewing methods or stay tuned on Instagram each day for a new tip.⠀
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#ajustcup #thanksgivingcoffee #coffeebrewing #brewingcoffeeathome #coffee101 #howtobrewcoffee #coffeeroasters #coffeeroaster #fortbraggca #mendocinocoast #frenchpress #coffeeroast #coffeedaily #tutorials #lifehacks

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OFFICE: (707) 964-0118

MAIL ORDER: (800) 648-6491

Wholesale: (800) 462-1999

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PO BOX 1918
Fort Bragg, CA 95437